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Kortex vs a media buyer
Kortex is not a replacement for a good media buyer: it does the daily account reading and arithmetic across every ad, and leaves the judgement calls, strategy and creative direction to a person who approves each change.
Can an AI ad agent replace a media buyer?
Not entirely; it replaces the repetitive daily review, not the judgement.
A media buyer knows your business: the launch next month, the product that is short on stock, the margin on each line. Kortex does not. What Kortex does is read every campaign, ad set and ad every day, without skipping the boring ones, and propose specific changes with the numbers behind them.
What does Kortex do better than a person?
Consistency and coverage: the same checks on every ad, every day.
- Reads the whole account daily, including the small ad sets nobody has time for
- Ranks problems by money at risk, so the biggest leak comes first
- Compares placements inside the same ad set, so the comparison is fair
- Judges every change on its ROAS over the following one to two weeks
What does a media buyer do better?
Strategy, context and creative judgement.
- Deciding what the account is for this quarter and how much to spend
- Knowing about sales, launches, stock and margins before the numbers show them
- Briefing and judging creative, and building the offer
- Talking to the business and explaining trade-offs
How do Kortex and a media buyer work together?
Kortex proposes, the media buyer approves or skips, and the buyer spends their time on the decisions only a person can make.
Every Kortex change waits for a person's approval, so the buyer stays in charge. See approvals and guardrails.
What about agencies?
Agencies are one of the audiences Kortex is built for: the same daily list of fixes, approved by the buyer who runs the account.
To talk about how client accounts would connect, email human@kortexagent.co.
Questions
Frequently asked questions
Is Kortex cheaper than hiring a media buyer?
Kortex is free during early access. It is meant to work alongside a media buyer, not instead of one.
Do I need a media buyer to use Kortex?
No. Anyone who runs your ads can approve Kortex's proposals. Kortex explains each one with the numbers behind it.
Is Kortex built for agencies?
Agencies are one of the audiences Kortex is built for, alongside performance marketers and D2C businesses. Email human@kortexagent.co to talk about client accounts.
Read next
- Approvals and guardrailsEvery Kortex change is approved by a person first. Budgets at most double or halve, proposals expire, and new ads start paused. Here is how the limits work.
- Kortex vs RevealbotKortex vs Revealbot compared fairly: proposals a person approves against automation rules you write, for Meta and Google Ads, with Kortex free in early access.
- AboutKortex builds AI agents for high frequency ROAS optimization on Meta and Google Ads, for performance marketers, D2C businesses and agencies, India first.
- AI agent for Meta AdsKortex is an AI agent for Meta Ads. It checks your Facebook and Instagram ads daily, finds where ROAS leaks and proposes the fix. You approve every change.
Start each day with the fixes, not the dashboard.
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