An AI agent for your Google Ads account

What does an AI agent for Google Ads do?

It reviews your Google Ads account each day and gives you a short list of proposed fixes, each with the numbers behind it.

Kortex reads your campaigns, compares what each one spends with what it returns, and flags the ones that need attention. Each finding comes with a proposed change. You approve it, Kortex makes it in your account, and then it checks whether the change worked.

You can ask follow-up questions in plain words, such as which campaign's return fell this week, and get an answer from your own account.

What does Kortex look for in Google Ads?

Spend that is not coming back, and campaigns that return well but are held back.

• Campaigns whose return on ad spend has fallen while their spend has not, ranked by the money at risk.
• Campaigns beating your account's return while their budget holds them flat. See budget reallocation.
• Ads and campaigns worth pausing because they keep spending without results.

What can Kortex change in Google Ads?

It can pause and resume what it finds and propose budget changes, and nothing happens until a person approves it.

The same limits apply as on Meta: a single budget change can at most double or halve the budget, a proposal nobody approves expires, and something Kortex has just changed is left alone for a few days so the result can show. See approvals and guardrails.

How does Kortex connect to Google Ads?

Through Google's own sign-in screen; Kortex never sees your password.

You sign in with Google, pick the Google Ads account and approve the access Google shows you. You can remove that access from your Google account settings at any time. More on security and access.

Why manage Meta and Google Ads with one agent?

Because your budget is one budget, and one list of fixes across both is easier to act on than two dashboards.

Most D2C and ecommerce businesses split spend between Meta and Google. Kortex reads both and puts each day's findings in the same place, so a person can approve the changes that matter most across the whole paid spend. See Kortex for Meta Ads.