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Kortex vs Revealbot
Revealbot is known for rule-based ad automation, where you write rules that act on your campaigns; Kortex is an approval-first AI agent that reads your Meta and Google Ads every day and proposes each change for a person to approve.
What is Revealbot?
Revealbot is an ad automation tool, best known for rules that act on ad campaigns when conditions you set are met.
Revealbot renamed itself Bïrch in 2024. Its public site presents automation rules, reporting and bulk ad tools across several ad platforms, including Meta and Google. For current features and prices, see its website.
How is a proposal different from a rule?
A rule acts when its condition is met; a Kortex proposal waits for a person to approve it.
With rules, you decide the logic in advance, for example pausing an ad when its cost per purchase passes a threshold, and the tool applies it. That is predictable and fast, and it does exactly what the rule says. With Kortex, the agent does the reading and suggests a specific change with the numbers behind it, and a person decides each time. You do not have to write or maintain rules.
How do Kortex and Revealbot differ?
The main difference is who writes the logic and who makes the final call.
- Approach
- Kortex: An agent proposes; a person approves
- Revealbot (Bïrch): Rules you write act on campaigns
- Setup
- Kortex: Connect your accounts; first three suggestions from the last 30 days
- Revealbot (Bïrch): Build or pick the rules you want
- Explanations
- Kortex: Each proposal shows what Kortex saw and the numbers
- Revealbot (Bïrch): Rules run on the conditions you set
- Limits
- Kortex: Budgets at most double or halve per change; new ads start paused
- Revealbot (Bïrch): Set within your rules
- Pricing
- Kortex: Free during early access; rupees
- Revealbot (Bïrch): Published plans; see its website
| Item | Kortex | Revealbot (Bïrch) |
|---|---|---|
| Approach | An agent proposes; a person approves | Rules you write act on campaigns |
| Setup | Connect your accounts; first three suggestions from the last 30 days | Build or pick the rules you want |
| Explanations | Each proposal shows what Kortex saw and the numbers | Rules run on the conditions you set |
| Limits | Budgets at most double or halve per change; new ads start paused | Set within your rules |
| Pricing | Free during early access; rupees | Published plans; see its website |
When might Revealbot suit you better?
If you already know the exact rules you want and want them applied without waiting for anyone, rule automation fits.
If you would rather not write rules, and want a daily review with a person approving each change, Kortex is built for that. Read more on approvals and guardrails.
Is this comparison up to date?
It was last checked on 18 October 2026.
Products change. This page describes the other product from its public website as of the date above; check their site for current details. If something here is out of date, email human@kortexagent.co and we will correct it.
Questions
Frequently asked questions
Is Revealbot the same as Bïrch?
Yes. Revealbot renamed itself Bïrch in 2024.
Do I need to write rules in Kortex?
No. Kortex reads your accounts every day and proposes changes; you approve the ones that make sense.
Can Kortex make changes without me, like a rule can?
No. Every Kortex change is approved by a person first, by design.
Read next
- Kortex vs MadgicxKortex vs Madgicx compared fairly: how an approval-first AI agent for Meta and Google Ads, priced for India, differs from a Meta-focused ad platform.
- Kortex vs SmartlyKortex vs Smartly compared fairly: an approval-first AI agent for growing teams on Meta and Google Ads, next to an enterprise creative and media platform.
- Approvals and guardrailsEvery Kortex change is approved by a person first. Budgets at most double or halve, proposals expire, and new ads start paused. Here is how the limits work.
- Kortex vs a media buyerKortex vs hiring a media buyer: what an AI ad agent does well, what a person does better, and how the two work together on Meta and Google Ads.
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